AI-Powered Lead Generation Ads for Boomi

Boomi, a leader in cloud-based integration (iPaaS), needed to refresh its lead generation ad campaigns to align with its evolving brand identity. In a highly competitive tech market, standing out required more than traditional ads—it demanded a balance between innovation, engagement, and cost efficiency.

Problem

Boomi’s existing ads lacked the creative edge needed to differentiate in the crowded iPaaS landscape.
The brand required a fresh, modern visual language that reinforced its new identity while maintaining strong brand recall.
Cost efficiency was a priority, making traditional high-production visuals unfeasible.

Solution

As the Creative Lead, I collaborated with Superside to develop a bold, AI-driven campaign that combined engaging copywriting with dynamic 3D visuals. By leveraging AI in design, we achieved a futuristic, innovative aesthetic that resonated with Boomi’s audience.

Key strategic steps:

Creative Direction & AI Integration – Led the ideation process to incorporate AI-generated 3D visuals that aligned with Boomi’s tech-forward identity.
Team Collaboration – Partnered with experts in AI prompt engineering, copywriting, project management, and customer success to deliver high-quality, consistent outputs.
Cost-Effective Execution – Utilized AI-powered design tools to create high-impact visuals without exceeding budget constraints.

Key strategic steps:

Creative Direction & AI Integration – Led the ideation process to incorporate AI-generated 3D visuals that aligned with Boomi’s tech-forward identity.
Team Collaboration – Partnered with experts in AI prompt engineering, copywriting, project management, and customer success to deliver high-quality, consistent outputs.
Cost-Effective Execution – Utilized AI-powered design tools to create high-impact visuals without exceeding budget constraints.

Key strategic steps:

Creative Direction & AI Integration – Led the ideation process to incorporate AI-generated 3D visuals that aligned with Boomi’s tech-forward identity.
Team Collaboration – Partnered with experts in AI prompt engineering, copywriting, project management, and customer success to deliver high-quality, consistent outputs.
Cost-Effective Execution – Utilized AI-powered design tools to create high-impact visuals without exceeding budget constraints.

Key strategic steps:

Creative Direction & AI Integration – Led the ideation process to incorporate AI-generated 3D visuals that aligned with Boomi’s tech-forward identity.
Team Collaboration – Partnered with experts in AI prompt engineering, copywriting, project management, and customer success to deliver high-quality, consistent outputs.
Cost-Effective Execution – Utilized AI-powered design tools to create high-impact visuals without exceeding budget constraints.

Results

This project showcased how AI-driven design and strategic leadership can elevate brand presence, drive engagement, and maintain cost efficiency—all without compromising creative excellence.

✅ Created a vast design library faster with AI
✅ Improved efficiency with structured, scalable assets.
✅ Ensured brand consistency across all platforms.
✅ Strengthened brand recognition in the market.

Cami has been a wonderful steward of our brand, demonstrating an unwavering commitment to creativity, innovation, and excellence, making significant contributions to our brand's success.

Jeannine Morris
Creative Team Lead at Boomi

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING

Get in touch!

hello@camilachisini.com

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING

Get in touch!

hello@camilachisini.com

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING

Get in touch!

hello@camilachisini.com

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING