Overseeing 200+ Print Files for Crocs Global Stores

Crocs needed 200+ tailored print files for global retail stores, requiring strict brand consistency and technical precision. Managing this volume efficiently was critical to ensuring a seamless in-store experience.

Problem

Without a structured review process, risks included:

Inconsistencies in branding and layout
Technical errors affecting print quality
Typos and content mismatches
Inefficient approval cycles leading to rework

Solution

I developed the Macro-to-Micro Review Method, a five-step process:

Big Picture – Ensure files align with brand vision
Components – Verify logos, images, and graphics
Copy – Check for typos and content accuracy
Design Fundamentals – Validate alignment, typography, and colors
Print Specs – Confirm file formats, dimensions, and color profiles.

I developed the Macro-to-Micro Review Method, a five-step process:

Big Picture – Ensure files align with brand vision
Components – Verify logos, images, and graphics
Copy – Check for typos and content accuracy
Design Fundamentals – Validate alignment, typography, and colors
Print Specs – Confirm file formats, dimensions, and color profiles.

I developed the Macro-to-Micro Review Method, a five-step process:

Big Picture – Ensure files align with brand vision
Components – Verify logos, images, and graphics
Copy – Check for typos and content accuracy
Design Fundamentals – Validate alignment, typography, and colors
Print Specs – Confirm file formats, dimensions, and color profiles.

I developed the Macro-to-Micro Review Method, a five-step process:

Big Picture – Ensure files align with brand vision
Components – Verify logos, images, and graphics
Copy – Check for typos and content accuracy
Design Fundamentals – Validate alignment, typography, and colors
Print Specs – Confirm file formats, dimensions, and color profiles.

Results

✅ Delivered 200+ error-free files  

✅ Reduced revision time, improving workflow  

✅ Ensured brand consistency across all markets  

✅ Prevented costly print mistakes

By systematizing quality control, this method streamlined execution and ensured flawless, high-impact store visuals worldwide.

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING

Get in touch!

hello@camilachisini.com

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING

Get in touch!

hello@camilachisini.com

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING

Get in touch!

hello@camilachisini.com

Let's join forces to ignite your in-house

design team to its full potential

BOOK A MEETING