The countryside simplicity for an olive oil brand
Branding, Brand Strategy, Naming, Visual Identity, Packaging Design
Acendra, a brand with rustic and familial origins, that was born from the desire to leave a legacy for the family and bring people closer to the culture of fine olive oil. A brand that conveys sophistication and rusticity, it draws inspiration from the simplicity of life in the countryside to produce the purest Gaúcho olive oil.
Challenge:
The founders of the brand, a father and son, fell in love with olive trees and decided to turn this passion into a new family venture, dedicating themselves to cultivating olives and producing olive oil. This sparked the need to create a brand that combined the concepts of elegance and rusticity, initially seen as opposites by the owners.
Direction:
Engaged in the creation of the brand and collaborating with the father and son, we developed the name, visual identity, and labels that evoke countryside simplicity combined with the elegance and enticing flavor of the product itself, the olive oil.
Project developed by Okta Design for Acendra
Creative Director and Naming: Camila Chisini
Brand Strategist: Camila Chisini and Paula Rego
Copywriting: Paula Rego
Design: Luísa Fantinel and Camila Chisini
Photography: Gabriel Pompeo
Brazil - 2021