Building an unique brand universe for Endor Labs
Brand Foundation | Digital Assets Scaling (Illustration, UI Design, Presentation Design, Social Media)
Endor Labs is a tech company that offers a dependency lifecycle management tool that facilitates the security and maintenance of Open Source Software. Endor Labs aims to be the rebel alliance against the empire of software security concerns by giving developers the tools to navigate through open source code problems.
Challenge:
The request was to build the brand identity from scratch, creating a strong visual personality that would not only resonate with the audience (developers and coders), but also visually explain their complex service in a simple way.
Direction:
The Endor Labs' brand universe is inspired by Star Wars. In fact, by a special place in the story - Endor, a green moon. The visual identity has a spacial and futuristic look and feel. A green planet-like circle is the main visual device that subtly hints to this reference.
Project developed by Superside for Endor Labs
Creative Lead: Camila Chisini
Co-Creative Lead: Marcia Dellarosa
Design and Illustration: Luisa Munoz
UI Design: Francisco Dupont
Team Lead: Lilyana Zea
Creative Project Management: Yoly Desedas, Laura Pradilha, Tracey Mullings
Customer Success Management: Sivan Assouli
USA - 2022